Apple at the Top of the Connected Watch Market

Connected watch market blossomed slowly but surely, with at its head a largely dominant Apple Watch.

According to the recent figures revealed by the research firm Juniper, of the 17.1 million connected watches sold in 2015, not less than 8.8 million were registered of the Apple bite.

That’s less than the 24 million provided by the experts at the exit of the Apple Watch, but this figure remains however potentially achievable in 2016.

Apple would therefore hold more than half (51.8%) of this market growth, but still young. In comparison, it would be sold to 355 million last year, of which 48 million iPhones.

However, the Cupertino company has to do with serious competitors: Motorola, Samsung, Huawei and other Pebble, but also some traditional manufacturers (Fossil, Swatch…) who surf on the wave techno while offering a very aesthetic design.

To Seduce, Be Useful

Apple Watch sales could be boosted this year by the launch of a new model of watch: next March, according to chronologicalwatches.

But in General, the connected watch manufacturers will have to demonstrate the usefulness of their product to the consumer: according to Fortune magazine, high-tech watches are absolutely not used to their full potential (10,000 applications are yet available for the Apple Watch), their owners is limited to use for… to know what time it is.

Another weak point of the connected Watch: their low autonomy. Apart from the Time Pebble that displays a 10 days autonomy, most watches need to be recharged every day. Not ideal for a daily accessory, on which manufacturers must still work to attract more consumers.

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