Jewelry and watches from the luxury segment, but also trend and designer jewellery will be again the focus at this year’s BASEL WORLD. The international fair is the largest and most important industry gathering of the year for jewellers and jewellery designers. In addition, it is also a magnet for buyers, media and consumers. 2014, more than 150,000 visitors from trade and industry came to Basel, to learn about the latest trends. Last year, also diamond, Pearl and gem dealers and machine manufacturers and other suppliers among the 1,500 exhibitors from 40 countries.
The world’s best known brands are represented
In the impressive multi function building, which was designed and dedicated to 2013, by the renowned Basel architects Herzog & de Meuron, and private visitors are welcome – in addition to the specialist audience -. But not only the 141,000 square meters exhibition area of the fair Basel is impressive, but above all, the exhibition pieces is presented during the eight days of the fair. At Basel world, the best known are represented jewellery and watch brands in the world – including to such as Breitling, Rolex, Burberry, Blancpain and Chopard. They present their latest collections in their pavilions. Most of these leading manufacturers present their products alone at this fair. This underlines the exclusiveness of BASEL WORLD.
A trade fair with a history
The BASEL WORLD has a long tradition. Once a year, since 1917, it is the venue for the latest watches and jewelry creations. Since 1972 and international exhibitors are present – also exhibitors from non-European countries in Basel since 1986. In the meantime, the fair changed its name several times: in 1973, it was called European Watch and jewellery fair (EUSM). Starting in 1983, she was known as Basel 83 and received just the current year in subsequent years. Basel world is the trade fair since 2003.
Further information about designer jewelry fair can be found at CACHEDJEWELRY.COM.
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